Most people will see a game long before they arrive at it in world.

They see a thumbnail in a feed, a clip on someone's timeline, a single line of text on a card. The marketing package is how you make that first impression on purpose.

With the right assets, your game can be featured, shared, and promoted across Decentraland channels and by the community.

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Make it easy for someone to picture it and knowing what they will do.

These basics should make them WANT to jump in.

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The Marketing Package Checklist

The Basics

• [ ] Check your game name.
  • [ ] Be sure it is IP you can own. Confirm it is not already trademarked or used by another game.
  • [ ] Choose something that is explanatory but unique.
• [ ] Add a game category and tags.
• [ ] Share your jump In link to the live experience.
• [ ] Share your handles across all socials for tagging and credit.

Game Description

• [ ] Add a short description, around 140 characters or 1-3 sentences. Use it to describe what your game is and what you do there. This is the line that earns the tap.
  • Shroom Zoom: Bounce, double-jump, and glide around a beautiful glowing lakeside mushroom world, collecting sprites, uncovering hidden lore, and racing to beat your best time or challenge your friends. How fast can you make it around the lake?
  • Flag Tag: A fast-paced multiplayer keep-away game where you chase, tag, and outplay others to hold the flag the longest, using clever movement, tools, and tactics to climb the leaderboard.
  • Monster Recon: Outsmart rapid-fire Memory Match rounds, then dash through camp to hunt down your monsters. Build your Codex with rare, exotic, and epic finds, compare discoveries with friends, beat your best times, and battle for the top of the monster leaderboard.
  • Fast Lane: Book your lane, bowl classic 10-pin matches, and chat between turns in a social bowling experience built for friendly competition, lively spectators, and shared moments.
  • Clean The Club: Team up with your friends to transform a trashed nightclub before the next party begins, clearing bottles, cigarettes, and lost items from the chaos of the night before. Work fast, clean smart, and get the club looking amazing before the partygoers arrive and judge the vibe.
• [ ] Write a longer description, max 2 short paragraphs. Lead with the activity and the people. Mention any recurring moments and what makes it worth returning to.
• [ ] Share any recurring moments or schedules, any anchor events with day and time in UTC.

Images

These should be PNG or JPG, with the key visual readable even when the image is shrunk to a phone-sized card.

• [ ] Scene thumbnail, 16:9, 1920×1080 px.

  • [ ] "navmapThumbnail" in the code
  • [ ] The card image to be used in the Places page.
  • [ ] Best practice is to overlay a screenshot of the game with a clear, distinctive logo.
  • [ ] Keep text minimal and readable, even at small sizes.
  • [ ] All text must be in the safe zone middle 1080x1080

  

  

• [ ] One clear in world, 16:9 landscape screenshot - no text, just game play with people playing.